About Us

Manufacturers’ Representation Redefined Across the Middle East and Africa.

Over the last 25 years we’ve learned exactly what it takes to help ambitious specialized technology brands unlock new sales opportunities in the Middle East and Africa.

We also know what businesses expect from international technology providers: the comfort, the certainty and the connection. As one of our vendor, end user and consultant clients, you’ll enjoy all these perks and more every single day.

We operate as your trusted technology partner and ease the way for new business to enter the Middle Eastern and African markets.

Our team is spread across the Middle East and Africa, having a strong and trusted presence in Egypt, Saudi Arabia, Kuwait, Oman, Pakistan, Kenya, South Africa, Nigeria, Jordan, Iraq, Qatar and United Arab Emirates.

Panduit Logo

Panduit’s Authorized Sales Representatives.

Currently, we represent Panduit in the MEA region and work closely with their customers to address critical data center, enterprise and industrial business challenges.

It’s our job to support them in sharing that value with a clear and compelling sales and marketing strategy.

Panduit have a proven reputation for quality and technology leadership with a respected and robust ecosystem of partners across the world. This enables them to deliver unified physical infrastructure solutions to help their customers work more efficiently and more profitably.

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Atlona Logo

We provide business representation in Middle East and Africa to Atlona, a Panduit company and leader in Audio Visual connectivity solution and IT signal distribution, with headquarters in Silicon Valley, USA and Zurich, Switzerland.

The company designs and engineers innovative, award-winning products for a diverse range of residential and commercial AV and IT markets, including education, business, government, entertainment, and healthcare. Backed by an award-winning 10-year warranty, Atlona’s products are developed to enable customers’ ability to connect and collaborate with simplicity.

Atlona has recently added Panduit Connectivity & Routing products including table boxes, wall boxes, coupler modules, above floor raceways, and patch cables. These products have been carefully selected to complement Atlona extension, switching, and control devices to deliver robust, reliable, and scalable AV distribution over structured cabling, while also providing a professional finishing touch for any installation.

By representing Atlona’s products in the Middle East and Africa, we collaborate in enabling the system designers, integrators, consultants, and installers to simplify installation, minimize maintenance and maximize the versatility of premier automated control solutions.

Company Mission
Company Mission

Our Mission

To create and sustain meaningful partnerships with our clients by providing the most efficient and most trusted route to market in the Middle East and Africa for businesses looking to expand and grow.

Company Vision
Company Vision

Our Vision

To be the number one unrivaled choice of business development and sales representation for ICT or industrial firms looking for expansion opportunities within the Middle East and Africa.

Company Goal
Company Goal

Our Goal

To deliver world-leading technology, local expertise and an unparalleled level of service to vendors, end users, consultants, contractors and specifiers.

Meet The Team Behind Our Outstanding Results

Bassel AlHalabi

Founder & Managing Director

Bassel AlHalabi is the Founder & Managing Director of Trident Technology...

Mohamed Abdel Rahman

Senior Technical Consultant

Mohamed Abdel Rahman is the Senior Technical Consultant at Trident...

Sushil Deshpande

Business Development Manager – UAE, Oman, Bahrain & South Africa

Sushil Deshpande is the Business Development Manager at Trident Technology...

Rumaiz Ahamed

Business Development Manager – Qatar, Kuwait, Pakistan

Rumaiz Ahamed is the Business Development Manager at Trident Technology...

Nazir Adib

Sales Manager – Saudi Arabia

Nazir Adib is the Sales Manager at Trident Technology Services’...

Mahmoud Nashat Dief

Business Development Manager – Egypt

Mahmoud Nashat Dief is the Business Development Manager at Trident...

Muhannad Hammad

Sales Manager – Middle East & Africa

Muhannad Hammad is Trident’s Middle East & Africa Sales Manager,...

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